Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter by Pankaj Ghemawat

Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

Pankaj Ghemawat

257 pages • first pub 2007 (editions)

nonfiction business informative slow-paced
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Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strat...

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