More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money by Gerald Linda, Jay Conrad Levinson, Robert J. Kaden, Gerald R. Linda

More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money

Gerald Linda, Jay Conrad Levinson, Robert J. Kaden, Gerald R. Linda

368 pages • first pub 2009 (view editions)

informative medium-paced
Powered by AI (Beta)
Loading...

Description

More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques.  The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can...

Read more

Community Reviews

Loading...

Content Warnings

Loading...