The Case for Creativity: Three Decades Evidence of the Link Between Imaginative Marketing and Commercial Success by James Hurman

The Case for Creativity: Three Decades Evidence of the Link Between Imaginative Marketing and Commercial Success

James Hurman

175 pages • first pub 2016 (editions)

nonfiction business informative reflective medium-paced
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Description

Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advoc...

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