Blue Ocean Leadership by Renee a. Mauborgne, W. Chan Kim

Blue Ocean Leadership

Renee a. Mauborgne, W. Chan Kim

70 pages missing pub info (editions)

nonfiction business economics informative inspiring reflective medium-paced
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Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvar...

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