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ISBN/UID: 9780072838213
Format: Paperback
Language: English
Publisher: Dushkin/McGraw-Hill
Publication date: 12 December 2002
Description
The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
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missing page info • missing pub info (editions)
ISBN/UID: 9780072838213
Format: Paperback
Language: English
Publisher: Dushkin/McGraw-Hill
Publication date: 12 December 2002
Description
The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
Community Reviews Summary of 1 rating
Average rating
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.