The Shift by Allison Cerra, Christina James

268 pages first pub 2010 (editions)

fiction informative reflective medium-paced
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The Shift: The Evolving Market, Players and Business Models in a 2.0 World Alcatel-Lucent researchers, Allison Cerra and Christina James, spent more than a year getting to the heart of network operators’ 2.0 business challenges. Capturing their fi...

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