Socialising the Antisocial Bank by Chris Skinner

Socialising the Antisocial Bank

Chris Skinner

158 pages missing pub info (editions)

nonfiction business economics
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Most banks are anti-social. They don't engage with customers to 'delight' or 'exceed their expectations', mainly because customers don't expect anything different. That doesn't mean it cannot change. The social media revolution is rapidly turning ...

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