Design for How People Think: Using Brain Science to Build Better Products by John Whalen

Design for How People Think: Using Brain Science to Build Better Products

John Whalen

240 pages first pub 2019 (editions)

design psychology informative medium-paced
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Description

Understanding the mind of a customer is essential for any product or service designer. True, some designers can perceive what their customers need or want, but in the era of artificial intelligence, augmented cognition, and "thinking" designs, int...

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