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197 pages • first pub 2000 (editions)
ISBN/UID: 9782840015338
Format: Not specified
Language: English
Publisher: Maxima
Publication date: Not specified
Description
Napster, Hotmail, GeoCities and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting customers get to know and communicate with each other. This customer-to-customer dialogue spre...
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Content Warnings
197 pages • first pub 2000 (editions)
ISBN/UID: 9782840015338
Format: Not specified
Language: English
Publisher: Maxima
Publication date: Not specified
Description
Napster, Hotmail, GeoCities and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting customers get to know and communicate with each other. This customer-to-customer dialogue spre...
Community Reviews
Content Warnings