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478 pages • missing pub info (editions)
ISBN/UID: 9780273757733
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 13 December 2012
Description
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational compani...
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If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.
478 pages • missing pub info (editions)
ISBN/UID: 9780273757733
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 13 December 2012
Description
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational compani...
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.