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310 pages • first pub 2003 (view editions)
ISBN/UID: 9780470401422
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Edition Pub Date: Not specified
Description
"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." --The Influential Marketing Blog (...
Community Reviews
Content Warnings
310 pages • first pub 2003 (view editions)
ISBN/UID: 9780470401422
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Edition Pub Date: Not specified
Description
"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." --The Influential Marketing Blog (...
Community Reviews
Content Warnings