Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach

Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing

Will Leach

256 pages • first pub 2018 (view editions)

informative slow-paced
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Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researcher...

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