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368 pages • missing pub info (view editions)
ISBN/UID: 9781861526731
Format: Paperback
Language: English
Publisher: Cengage Learning
Edition Pub Date: 24 April 2003
Description
This is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another capstone or honours course in the subject. It brings students up-to-date with contemporary marketing...
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Content Warnings
368 pages • missing pub info (view editions)
ISBN/UID: 9781861526731
Format: Paperback
Language: English
Publisher: Cengage Learning
Edition Pub Date: 24 April 2003
Description
This is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another capstone or honours course in the subject. It brings students up-to-date with contemporary marketing...
Community Reviews
Content Warnings