Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Rick Frishman, Jay Conrad Levinson, Jill Lublin

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

Rick Frishman, Jay Conrad Levinson, Jill Lublin

304 pages • first pub 2002 (editions)

nonfiction business informative medium-paced
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Description

Provides strategies for obtaining free media exposure and garnering positive public relations for one's image, products, and services. Several chapters are devoted to publicity geared to both Web and Net. The strategies? Never give up the publicit...

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