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Blue Ocean Leadership by W. Chan Kim, Renée Mauborgne

Blue Ocean Leadership

W. Chan Kim, Renée Mauborgne

80 pages missing pub info (editions)

nonfiction business economics informative inspiring reflective medium-paced
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Description

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvar...

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