The Buying Brain: Secrets for Selling to the Subconscious Mind by A.K. Pradeep

The Buying Brain: Secrets for Selling to the Subconscious Mind

A.K. Pradeep

252 pages first pub 2010 (editions)

nonfiction business psychology informative medium-paced
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If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands...

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