Key Debates in the Translation of Advertising Material: Special Issue of the Translator (Volume 10/2, 2004) by Beverly Adab

Key Debates in the Translation of Advertising Material: Special Issue of the Translator (Volume 10/2, 2004)

Beverly Adab

222 pages • missing pub info (view editions)

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Much has been written about the marketing aspects of promotional material in general, and several scholars (particularly in linguistics) have addressed questions relating to the structure and function of advertisements, focusing on images, rhetori...

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