The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs by Jim Kalbach

The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Jim Kalbach with Michael Tanamachi (Illustrator)

missing page info Add in missing page information first pub 2020 (editions)

nonfiction business design informative medium-paced
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Description

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps o...

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