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It Almost Seems Simple: Who Knew Creating a National Brand Could Be This Much Fun? by Susan Spann

It Almost Seems Simple: Who Knew Creating a National Brand Could Be This Much Fun?

Susan Spann

200 pages missing pub info (view editions)

nonfiction business economics medium-paced
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Description

Sometimes success comes from gut instinct, risk taking, and a good sense of humor. In this story, we hear from Walt Lincer and Syl Harris as well other major contributors in the growth of the brand known today as Florida's Natural. Together they s...

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