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272 pages • missing pub info (editions)
ISBN/UID: 9781476787909
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 19 April 2014
Description
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketi...
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272 pages • missing pub info (editions)
ISBN/UID: 9781476787909
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 19 April 2014
Description
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketi...
Community Reviews
Content Warnings