The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation by Frans Johansson

The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation

Frans Johansson

224 pages first pub 2004 (editions)

nonfiction business psychology science informative reflective medium-paced

Description

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Fr...

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