Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings by Sridhar Samu, Walter W. Wymer Jr

Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings

Journal of Nonprofit & Public Sector Marketing

Sridhar Samu, Walter W. Wymer Jr

197 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Business managers: are you considering supporting a worthy cause? Nonprofit administrators: are you considering looking for a corporate partner? Examine ways to reap the benefits--while avoiding the sometimes-hidden pitfalls--of these partnership...

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