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288 pages • missing pub info (editions)
ISBN/UID: 9780415638098
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 26 June 2013
Description
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relation...
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288 pages • missing pub info (editions)
ISBN/UID: 9780415638098
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 26 June 2013
Description
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relation...