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183 pages • first pub 2010 (editions)
ISBN/UID: 9780137023486
Format: Hardcover
Language: English
Publisher: Wharton School Publishing
Publication date: Not specified
Description
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seaml...
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183 pages • first pub 2010 (editions)
ISBN/UID: 9780137023486
Format: Hardcover
Language: English
Publisher: Wharton School Publishing
Publication date: Not specified
Description
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seaml...
Community Reviews
Content Warnings