Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Rebecca Lieb

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

Rebecca Lieb

240 pages • first pub 2017 (editions)

nonfiction business informative medium-paced
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Description

DISTINGUISHED FAVOURITE: NYC Big Book Award 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential...

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