Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books) by Craig M. Vogel, Jonathan Cagan

Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books)

Craig M. Vogel, Jonathan Cagan

336 pages • first pub 2001 (view editions)

nonfiction business design informative inspiring slow-paced
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Transforms innovation from serendipity to science, giving you the tools for creating products that change the rules of the game and achieve significant competitive advantage.

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