Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Paul W. Farris, Neil Bendle, Phillip E. Pfeifer, David Reibstein

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

Paul W. Farris, Neil Bendle, Phillip E. Pfeifer, David Reibstein

431 pages • first pub 2009 (editions)

nonfiction business reference informative medium-paced
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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. The Definitive Guide to the "New" State-of-the-Art in Marketing Metrics " " "Marketing Metrics, Second Editi...

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