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368 pages • missing pub info (editions)
ISBN/UID: 9780415256018
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 05 September 2002
Description
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies an...
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Content Warnings
368 pages • missing pub info (editions)
ISBN/UID: 9780415256018
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 05 September 2002
Description
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies an...
Community Reviews
Content Warnings