Market Response and Marketing Mix Models: Trends and Research Opportunities by Hubert Gatignon, Douglas Bowman

Market Response and Marketing Mix Models: Trends and Research Opportunities

Foundations and Trends(r) in Marketing

Hubert Gatignon, Douglas Bowman

90 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketing mix models.

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