The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by Thomas Barta, Patrick Barwise

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

Thomas Barta, Patrick Barwise

240 pages • missing pub info (view editions)

nonfiction business informative fast-paced
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WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marke...

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