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255 pages • first pub 2001 (editions)
ISBN/UID: 9781885167507
Format: Digital
Language: English
Publisher: Bard Press
Publication date: 28 June 2001
Description
One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge reve...
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255 pages • first pub 2001 (editions)
ISBN/UID: 9781885167507
Format: Digital
Language: English
Publisher: Bard Press
Publication date: 28 June 2001
Description
One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge reve...