Getting Multi-Channel Distribution Right by Kusum L. Ailawadi, Paul W. Farris

Getting Multi-Channel Distribution Right

Kusum L. Ailawadi, Paul W. Farris

384 pages missing pub info (editions)

nonfiction business economics informative medium-paced
Powered by AI (Beta)
Loading...

Description

Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who tr...

Read more

Community Reviews

Loading...

Content Warnings

Loading...