Wild Company: The Untold Story of Banana Republic by Patricia Ziegler, Mel Ziegler
Wild Company: The Untold Story of Banana Republic

Patricia Ziegler, Mel Ziegler

Wild Company: The Untold Story of Banana Republic

Patricia Ziegler, Mel Ziegler

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nonfiction business design history
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With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Reimagining military surplus as safari and expedition wear, the former journali...

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