The Business of Gamification: A Critical Analysis by Mikolaj Dymek, Peter Zackariasson
The Business of Gamification: A Critical Analysis

Mikolaj Dymek, Peter Zackariasson

The Business of Gamification: A Critical Analysis

Mikolaj Dymek, Peter Zackariasson

252 pages first pub 2016 (editions)

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Description

At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on ...

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