Designing Brand Identity: An Essential Guide for the Entire Branding Team by Alina Wheeler

Designing Brand Identity: An Essential Guide for the Entire Branding Team

Alina Wheeler

310 pages • first pub 2003 (view editions)

nonfiction business design informative slow-paced
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From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible ste...

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