Attitudes And Persuasion: Classic And Contemporary Approaches by John T. Cacioppo, Richard E. Petty

Attitudes And Persuasion: Classic And Contemporary Approaches

John T. Cacioppo, Richard E. Petty

336 pages first pub 1981 (editions)

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This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contrib...

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