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199 pages • missing pub info (editions)
ISBN/UID: 9781349320271
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Publication date: 09 September 2010
Description
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience t...
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199 pages • missing pub info (editions)
ISBN/UID: 9781349320271
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Publication date: 09 September 2010
Description
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience t...