Video Game Marketing: A Student Textbook by Mikolaj Dymek, Peter Zackariasson

Video Game Marketing: A Student Textbook

Mikolaj Dymek, Peter Zackariasson

164 pages missing pub info (editions)

nonfiction business economics technology medium-paced
Powered by AI (Beta)
Loading...

Description

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn't just about ...

Read more

Community Reviews

Loading...

Content Warnings

Loading...