What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest by Denise Lee Yohn

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

Denise Lee Yohn

262 pages • first pub 2013 (editions)

nonfiction business informative medium-paced
Powered by AI (Beta)
Loading...

Description

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a si...

Read more

Community Reviews

Loading...

Content Warnings

Loading...