A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms by Andrea Phillips

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Andrea Phillips

272 pages • first pub 2012 (editions)

nonfiction business informative slow-paced
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The First How-To Strategy Guide to Transmedia Storytelling"Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fund...

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