Employer Branding: Case Studies and Comments from Industry Professionals by Hugh Davies, Susan Moir

Employer Branding: Case Studies and Comments from Industry Professionals

Hugh Davies, Susan Moir

108 pages first pub 2012 (editions)

informative medium-paced
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The idea that a company only needs to offer a monthly cheque and an annual bonus (if you're lucky!) to guarantee some kind of loyalty is so short-sighted, it's untrue. The reason why I stay with BP is that they have a more sophisticated view of wh...

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