Obsessed: Building a Brand People Love from Day One by Emily Heyward

Obsessed: Building a Brand People Love from Day One

Emily Heyward

240 pages first pub 2020 (editions)

nonfiction business informative medium-paced
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Description

The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gat...

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Community Reviews Summary of 47 reviews

Moods

informative 100%
inspiring 75%
reflective 75%

Pace

medium 40%
fast 40%
slow 20%

Average rating

4.05

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