The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs by Jim Kalbach, Michael Schrage, Micahel Tanamachi

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Jim Kalbach, Michael Schrage, Micahel Tanamachi

323 pages • first pub 2020 (editions)

nonfiction business design informative medium-paced
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps o...

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