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352 pages • missing pub info (editions)
ISBN/UID: 9781610394611
Format: Paperback
Language: English
Publisher: Economist
Publication date: 14 July 2015
Description
Intellectual Property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited. IP accounts for an estimated 5trn of GDP in the US alone. It covers patents, trademarks,...
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352 pages • missing pub info (editions)
ISBN/UID: 9781610394611
Format: Paperback
Language: English
Publisher: Economist
Publication date: 14 July 2015
Description
Intellectual Property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited. IP accounts for an estimated 5trn of GDP in the US alone. It covers patents, trademarks,...