Guide to Intellectual Property: What It Is, How to Protect It, How to Exploit It by Stephen Johnson, The Economist

Guide to Intellectual Property: What It Is, How to Protect It, How to Exploit It

Economist Books

Stephen Johnson, The Economist

352 pages missing pub info (editions)

nonfiction reference sociology challenging informative medium-paced
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Description

Intellectual Property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited. IP accounts for an estimated 5trn of GDP in the US alone. It covers patents, trademarks,...

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