Attribution Modelling in Google Analytics and Beyond by Himanshu Sharma

Attribution Modelling in Google Analytics and Beyond

Himanshu Sharma

480 pages missing pub info (editions)

nonfiction computer science informative lighthearted medium-paced
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Description

Attribution modelling is the process of understanding and assigning credit to the marketing channels which eventually lead to conversions. The objective of attribution modelling is to understand the buying behaviour of your website visitors and to...

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