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220 pages • missing pub info (view editions)
ISBN/UID: 9781614488323
Format: Paperback
Language: English
Publisher: Morgan James Publishing
Edition Pub Date: 15 July 2014
Description
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad u...
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220 pages • missing pub info (view editions)
ISBN/UID: 9781614488323
Format: Paperback
Language: English
Publisher: Morgan James Publishing
Edition Pub Date: 15 July 2014
Description
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad u...