Buyology: Warum wir kaufen, was wir kaufen by Martin Lindstrom, Martin Lindstrom
Buyology: Warum wir kaufen, was wir kaufen

Martin Lindstrom, Martin Lindstrom

Buyology: Warum wir kaufen, was wir kaufen

Martin Lindstrom, Martin Lindstrom

missing page info Add in missing page information first pub 2008 (editions)

informative reflective slow-paced
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Description

Does sex sell? Are health warnings on cigarette packs effective? What do religion and ritual have in common with successful advertising? Do product placements work? Can subliminal advertising really influence our behavior? The fact is, nearly ever...

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