Shoveling Smoke: Advertising and Globalization in Contemporary India by William Mazzarella

Shoveling Smoke: Advertising and Globalization in Contemporary India

William Mazzarella

364 pages first pub 2003 (editions)

nonfiction informative slow-paced
Powered by AI (Beta)
Loading...

Description

A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider w...

Read more

Community Reviews

Loading...

Content Warnings

Loading...