Looseleaf Marketing by Roger A. Kerin, Steven W. Hartley

Looseleaf Marketing

Roger A. Kerin, Steven W. Hartley

768 pages missing pub info (editions)

nonfiction business economics
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Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real peo...

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