Anime's Media Mix: Franchising Toys and Characters in Japan by Marc Steinberg

Anime's Media Mix: Franchising Toys and Characters in Japan

Marc Steinberg

304 pages first pub 2012 (editions)

nonfiction informative reflective slow-paced
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Description

In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomen...

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